What slow intake costs your firm
Grieving executors call three firms in an afternoon, and the first
real reply usually wins the retainer. The second-fastest firm never
learns why it lost. This page models that leak with your numbers rather
than a vendor's.
The inputs
- Inbound inquiries per month.
- Share arriving outside staffed hours — nights, weekends, and the
days right after a funeral.
- Average matter value. Estate and probate matters commonly run from
the low thousands to the mid five figures.
- Current share of inquiries that get a real reply within an
hour.
How the arithmetic works
Unanswered after-hours inquiries multiplied by a conservative
conversion rate on the ones a fast reply would have kept, multiplied by
average matter value. For most single-office firms the annual figure is
several multiples of the build fee, which is why the engagement is priced
as an asset rather than a subscription.
The 60-day standard
If qualified inquiries are not answered in under 60 seconds within 60
days of go-live, the work continues at no charge until they are.